Search Engine Optimization Basics

Search Engine Optimization Basics

The goal of any website is to provide information to people. This information can be anything from products and service, or just a site that provides interesting bits of information about a special topic to you. The key point is to educate people about what your site is all about. There are many ways to drive traffic to your Internet site. You can run television commercials, you can have a nationally known brand name, you can use pay per click (PPC) advertising, you can run banner ads on other highly traveled sites, you can run print ads, and there are many more. All of these require cash up front to bring people to your site though what is called direct entry. That means they already know your website name. Then there is the method for the rest of us who are on a budget. That is where Search Engine Optimization comes in.

Search Engine Optimization or SEO is basically making your site Optimized or Friendly to search engines. Again this can also be accomplished with cash by having someone else do the work for you, or you can do it yourself. There are many companies out there that do a very good job of optimization, and there are many tools out there to help make your site more optimized for the search engines. The advantage of having someone else do the work is that they hopefully know exactly what should be done to optimize your site. There are few other pros and cons of doing the work yourself versus hiring out. The first is, who knows you customer better than you. You know what sells and what doesn’t. You are very familiar with your products, services and information. These are all very good things, however sometimes we are too close to the subject to see outside. Using an outsider to help may be a very good thing. Keep in mind that this help doesn’t need to be a paid person. They could be friend or family member who is familiar with your business but not intimate with all the details. Let’s get started with Search Engine Optimization Basics.

I will assume you already have a site with products, services or information and you now need visitors to create traffic. Search Engine Optimization is fairly simple as long you follow a few basic concepts and follow through consistently on each step. Executing a few of these ideas well will improve your position drastically. Implementing all of these steps will push you even closer to the top.

Build Search Engine Friendly URLs. Search Optimized URLs are easy to read for both people and search engines and you'll need to use your keyword information. See more on Search Engine Optimized or Friendly URLs.

Build Search Engine Friendly Title Tags. Search Optimized Title Tags again should be based on your keywords and relevant to your content. See more on Search Engine Optimized Title Tags.

Build Search Engine Friendly Content. Search Engine Optimized Content should use your keywords or keyword phrases through out the actual page. Your page content writing should remain as focused as possible on your keyword subject. See more on Search Engine Optimized Content .

Build Search Engine Friendly Header Tags
Build Backlinks, Get traffic and boost site popularity.

How do search engines work?
Submitting to Search Engines
Submitting to Web Directories