Search Engine Optimization Tips and Tricks

Search Engine Optimization Tips and Tricks

Without Search Engine Optimization (SEO) your site has little or no chance of being recognized by the search engines. This statement is not meant to be scary or to lure you into something uncomfortable, it’s a simple truth. Gone are days of build it and they will come. Without even a simple SEO strategy or method the traffic that you do receive will be producing skewed results. Your pages will be optimized for something but not the service and products you are offering.

Search Engine Optimization is broken into a few simple steps that you can do yourself. Some of these methods are completed rather quickly and you have total control over how they work and how quickly, and other steps our outside of your site and your control. Both areas are equally important.

The basic point of a friendly site is that search engines like friendly sites. What is a friendly site? A Search Engine Friendly site is a site that is friendly for people too. Think about the bad websites that you have visited. They aren’t what they said they would be in the search results. Their links don’t take you where they said they would or they don’t go anywhere at all. They are weak with content, they don’t describe their product or service well and in general they are very hard to move around in. Imagine looking for laundry soap as you drive down the road. You see a sign on a building that says Laundry Soap. You walk in the door and there is no soap. You try to find the aisle where soap is but all you see is signs for other things. You stumble through the store all you find is dead ends with still no soap. Everything is mislabeled and you can’t get out. You just keep running in circles. You don’t like it and neither do search engines.

Now what is a search engine friendly site? Imagine again that you are looking for laundry soap. Your friends really know a lot about laundry soap and tell you about a store that sells lots of really good laundry soap. They have told about this special store and you trust them. You start searching for this store and it is very clear that they know a lot about their soap. Their store is actually called Laundry Soap. When you walk in you can see laundry soap immediately. There are aisles clearly labeled for special types of soaps. There is detailed information about each of their soaps. You can tell what is down each aisle and when you check each aisle, what they said would be there is actually there! Once you find your laundry soap, you can easily buy it. This is what a Search Engine Optimized store feels like.

Search engines will give you high positions in their search results if you have a few simple things going for you. Your site should be easy to navigate. What you call your pages is what should be on your pages. You should have details about the product or service you want people to know about. And finally you want to have other friendly sites talking about your site. Let’s get started.

Search Engine Optimization Guides
Search Engine Optimization Basics
Search Engine Optimized or Friendly URLs.
Search Engine Optimized Title Tags
Search Engine Optimized Content
Search Engine Friendly Header Tags
How to get other sites talking about your pages.

More Search Engine Optimization Topics
How do search engines work?
Submitting to search engines
Submitting to directories
Creating effective keywords