Search Engine Optimized Title Tags

Search Engine Optimized Title Tags

Title Tags are possibly the single strongest thing you can optimize on your pages. Well written title tags can make your page sink or swim. Your title tag can carry as much weight as the entire content or the links pointing to your page.

What is a Title Tag and how is it used by search engines?

A title tag simple describes the page. The title is located between the two tags. This is the information that appears in the title bar of your search browser. Most search engines display your title tag in their search results page.

Tips for Search Engine Optimized Title Tags

1. Make them descriptive
Your title tag is often the first thing a searcher will see before they visit your page. It should grab their attention be clear about what your page is about. Matching your title tag to the header tag of your page is a good idea.

2. Keep to the point
Besides the fact that search engines are only showing a few characters anyway, Google 66, MSN 70 and Yahoo 120 characters, you want to grab your searcher as quick as possible. Keeping your Title Tag short will ensure that your message is the same on all search engines.

3. Keywords or Phrases
Place your keywords or phrases at the beginning of the title tag. Again keep this short and to the point.

4. Your site name or company name
For branding purposes you should keep your brand name or website name in the title tag of your optimized page. However it should be at the end after your keywords. Your title tag should something like this: "Keyword Phrase – MySiteName.com"

5. Only use them once
Your titles should not be duplicated. They should only appear one time in your site.

6. Capital or lower case letters
Do not use all upper case. Title tags should be natural. You can however use Upper case for the first letter of each word.

To wrap up this topic Search Engine Optimized Title Tags should be descriptive but short and to the point. They can be the same as your H1 tags. The keyword or phrase you are targeting should always be at the beginning of the tag followed by your brand name or company name. Type them naturally, all capital letters will offer nothing to the relevance of your page. Search Engine Optimization Guides
Search Engine Optimization Basics
Search Engine Optimized or Friendly URLs.
Search Engine Optimized Title Tags
Search Engine Optimized Content
Search Engine Friendly Header Tags
How to get other sites talking about your pages.

More Search Engine Optimization Topics
How do search engines work?
Submitting to search engines
Submitting to directories
Creating effective keywords